Discover the main ecommerce marketing strategies to increase customers and turnover, with tools such as SEO, email marketing and online advertising.

Web marketing for ecommerce is essential for the success of an online store. In an increasingly competitive market, the ability to differentiate and attract customers depends strictly on effective marketing strategies.

Ecommerce marketing includes a series of activities and strategies aimed at promoting the products or services offered by an online store, with the aim of increasing visibility, attracting customers and increasing sales. It can be summarized in three phases:

• Attract new customers : Use SEO, advertising and social techniques to increase traffic to your site.
• Retain existing customers : Employ email marketing and personalization strategies to keep customers engaged.
• Continuous optimization : Analyze data and constantly improve marketing campaigns to increase effectiveness.

Everyone thinks they actually know what ecommerce is , but few actually know.

What is e-commerce marketing?

A little aside for those who need a deeper dive. Ecommerce Marketing is the set of strategies and techniques used to promote and sell products or services through online channels. Unlike traditional marketing, which can include a variety of physical and digital channels, e-commerce marketing (e-commerce web marketing) is specifically oriented towards digital platforms and online sales websites .

After this last parenthesis, we can delve deeper into the main ecommerce strategies. Continue reading!