In recent years, e-commerce has revolutionized the way we buy and sell products and services. According to the latest data, the global e-commerce market will reach a value of over 5 trillion dollars in 2023, with constant growth that shows no signs of slowing down.
In Italy too, online sales have seen a significant increase, with a total value of almost 46 billion euros , marking a 14% increase compared to the previous year. This trend shows how more and more consumers are choosing online for their purchases, encouraging many people to consider opening a virtual store, find out how to open a successful e-commerce!

Starting a successful ecommerce today offers many advantages. Among them, the ability to work from anywhere thanks to the digital nature of the business and the opportunity to reach a global audience without the geographical limitations of a physical store. In addition, the initial costs are often lower than those required to start a traditional business, especially if you adopt a model such as dropshipping or use user-friendly platforms such as Shopify or WooCommerce and other higher-profile ones such as Magento (or Adobe commerce) . With the right approach, it is possible to transform a business idea into a profitable and scalable business .

For those who want to enter this sector , and open a successful e-commerce , it is important to have a clear roadmap to follow. Opening an e-commerce is not limited to just creating a website: it requires planning, strategy and attention to detail. You should start from a clear vision of the product or service to offer, moving through bureaucratic steps, up to the choice of the platform and marketing strategies. In this guide, we will explore the fundamental steps to build the foundations of a successful e-commerce.